William Mapother

Blog Archives

Blog Categories

Blog Archives

Archive for the ‘Tech’ Category

ProducedBy Panel Piece P.R.

Posted on: June 6th, 2011 by wmapother 3 Comments


Yday’s panel at the Produced By Conference was, I hope, as informative for the filmmakers as it was fun for the participants.  The focus was on adding actors to independent films, but the conversation included lots of things, and I spoke a bit about Slated soon to be in beta on its online marketplace for film finance.  Judging by the reaction of filmmakers afterwards, finding a new potential source of capital for their films isn’t exactly the worst idea they’ve ever heard..

One tip for indie producers seeking talent (the industry’s kind term for actors) for their low-budget films:  Consider offering the actors the types of roles they generally don’t get a chance to play.  Just a thought.

The Hollywood Reporter piece on it is here.

Posted in In Person (or, like, Live), Press, Slated, Tech

Sun-, er, Slamdance Slated app

Posted on: January 18th, 2011 by wmapother 1 Comment

As I’ve posted about before, Slated hosts online film guides for film festivals via its Festival Genius service, which offers easy searchability, customized, conflict-free schedules, integrated ticketing, and film ratings.

Slated offers a free iPhone app (here), which includes all the film festivals it hosts.  This app includes a festival’s entire line-up of films, events, etc., including up-to-the minute changes.  If you’ve every had to carry around a paper schedule, you’ll appreciate just how much sense this makes.

Certain festivals, however, also hire Slated to create a dedicated iPhone app just for their festival.  The most recent festival to do just that is this week’s Slamdance festival (held in Park City, Utah, at the same time and right alongside the Sundance festival).

Slamdance counts among its many alumni such filmmakers as Steven Soderbergh (Erin Brockovich, Ocean’s 11, 12, 13), Christopher Nolan (Inception), Marc Forster (Monster’s Ball, Quantum of Solace), and Jared Hess (Napoleon Dynamite).

You can download the free Slamdance/Slated iPhone app here.

Posted in Film, Film Festival, Slated, Tech

First Festival Genius Audience Award

Posted on: December 1st, 2010 by wmapother 4 Comments

Last night’s IFP’s Gotham Awards saw the presentation of the first-ever Festival Genius Audience Award.  The five nominees for the award were determined by over 12,000 votes from audiences around the country.

[The award was created by Slated, the company I started last year with a few friends, and it’s named after our Festival Genius technology, which operates the online program guides for film festivals.  We also recently released a free companion iPhone app you can get here.  I previously posted about Slated, first here and then here.]

I’m happy to report that the winner of last night’s Festival Genius award is Waiting for Superman, Davis Guggenheim’s highly acclaimed documentary on American’s public-education system.  It’s a terrific film and a fantastic start for a new award.

It seems only appropriate to to close with Mr. Wilder:  “An audience is never wrong.  An individual member of it may be an imbecile, but a thousand imbeciles together in the dark — that is critical genius.”

Posted in Film, Film Festival, Slated, Tech

Slated’s Festival Genius Award at Gotham Fest

Posted on: November 17th, 2010 by wmapother 5 Comments

A little while back I posted about Slated, a company I started last year with a few others.  One thing Slated does is run the online film guides for film festivals, helping audience members easily find what’s playing and create a personalized schedule, plus buy tickets for the films and rate them.  This service is called, modestly enough, Festival Genius.  Last year it was used by over 200 film festivals.

Well, nearly everyone and everything else has created an award, so why not poor little FG?  No reason at all.  That’s kind of what we’ve been thinking.

So on November 29 at the Gotham Film Festival in NYC, the first-ever Festival Genius Award will be given in partnership with the IFP, which runs the fest.  The Hollywood Reporter piece on it is here.

The five nominees have been announced, and they include Winter’s Bone, starring Jennifer Lawrence, who hails from my hometown of Louisville.  We screened Winter’s Bone this past June at Louisville’s Flyover Film Festival.

Now, I know how reluctant you readers are to voice your opinions, but please, feel free to speak up for once in your life and vote for your favorite here.  We live in a democracy, most of the time — exercise your right to opine.

Posted in Film, Film Festival, Slated, Tech

And Heeeeeerrrrrrr’sss….Slated

Posted on: September 22nd, 2010 by wmapother 5 Comments

So I haven’t mentioned it before, but last year some friends and I started Slated, a company in the tech and film area.  Then, earlier this year, we bought B-Side, an Austin, Texas company.  Their product, Festival Genius, runs the online film guides for film festivals (200+ last year).

Most festivals’ sites are a bit of a mess, frankly.  The organizers rightly put their time and energy into finding the films and running the festival.  (And as a festival co-founder, I know just how demanding that can be.)  But it’s another huge task to tell attendees about the films, when/where they’re playing, how to buy tickets, etc.

So Festival Genius handles all that and more.  Among many other things, FG makes a festival’s films easy to find, read about and rate, and it even creates a conflict-free viewing schedule for you (just what every festival attendee has been hoping for).

Tomorrow until Sept 30, the Fantastic Fest is running in Austin, TX, and their site is using Festival Genius. The festival home page is here, and the Festival Genius part of their site is here.

Even better, Fantastic Fest hired us to create a free iPhone app for them.  No need to carry about the paper schedule–it can all be on your phone.  To the right is the app’s splash page, and below that is a sample screen, showing part of the festival’s schedule.  An intro to the app is here, and the iTunes link to download it is here.

It’s a terrific boon for festival goers, so if you know anyone near Austin, give them a shout about it.  They’ll thank you.  Maybe not with an expensive car, but they’ll thank you nonetheless.

Posted in Film, Film Festival, Slated, Tech